Rebranding a clinic network for growth

Challenge

Looking smaller than they are

The brand had grown organically and no longer reflected the quality of the business — it blended in with every competitor.

Objectives

What we set out to achieve

A memorable identity that earns trust and works across every touchpoint.

• +50%Recall target
• 100%Touchpoints updated
• 1Guidelines everyone can use

Strategy

Positioning before logos

Workshops and customer interviews defined what the brand stands for; the visual identity grew from that story.

Solution

An identity built to scale

Logo, colour, type, imagery and voice — packaged in clear guidelines and templates for web, print and social.

Technology

The stack behind it

Chosen for reliability, speed and easy ownership by the client team.

• FiFigma
• IlIllustrator
• AfAfter Effects
• InInDesign
• NoNotion

Implementation

8 weeks, four phases

Weekly demos kept the client team involved at every step.

1. Weeks 1–2DiscoveryWorkshops, research, positioning.
2. Weeks 3–5IdentityConcepts, refinement, testing.
3. Weeks 6–7ApplicationWeb, print, packaging, social.
4. Week 8GuidelinesBrand book and templates.

Results

A brand that stands out

+60% Brand Recall within the first months after launch.