Packaging that sells on and off the shelf
A distinctive brand identity, applied everywhere customers meet the business.
- Client
- E-commerce brand
- Industry
- E-commerce
- Services
- Packaging
- Timeline
- 8 weeks
- Team
- 3 designers
- +35%Repeat Orders
- +60%Brand recall
- +35%Repeat customers
- 1Brand guideline system
Challenge
Looking smaller than they are
The brand had grown organically and no longer reflected the quality of the business  it blended in with every competitor.
Objectives
What we set out to achieve
A memorable identity that earns trust and works across every touchpoint.
- +50%Recall target
- 100%Touchpoints updated
- 1Guidelines everyone can use
Strategy
Positioning before logos
Workshops and customer interviews defined what the brand stands for; the visual identity grew from that story.
Solution
An identity built to scale
Logo, colour, type, imagery and voice  packaged in clear guidelines and templates for web, print and social.
Technology
The stack behind it
Chosen for reliability, speed and easy ownership by the client team.
- FiFigma
- IlIllustrator
- AfAfter Effects
- InInDesign
- NoNotion
Implementation
8 weeks, four phases
Weekly demos kept the client team involved at every step.
- Weeks 1–2DiscoveryWorkshops, research, positioning.
- Weeks 3–5IdentityConcepts, refinement, testing.
- Weeks 6–7ApplicationWeb, print, packaging, social.
- Week 8GuidelinesBrand book and templates.
Results
A brand that stands out
+35% Repeat Orders within the first months after launch.
