Magento 1 to 2 migration for 40k SKUs
A faster, conversion-focused store built to scale with the catalog and the team.
- Client
- E-commerce retailer
- Industry
- E-commerce
- Services
- Magento 2 Upgrade
- Timeline
- 14 weeks
- Team
- 5 specialists
- ZeroDowntime
- +40%Conversion rate
- 0.9sPage load (LCP)
- +25%Average order value
Challenge
A store holding the brand back
The old store was slow, hard to update and leaked customers at checkout  every campaign paid for traffic that didn't convert.
Objectives
What we set out to achieve
A fast, easy-to-run store that converts more of the traffic it already has.
- <1sPage load
- +30%Conversion target
- 0SEO loss at launch
Strategy
Design for the buyer journey
Analytics and user testing showed where shoppers dropped off; we redesigned those steps first.
Solution
A store built to sell
A custom theme, faster product discovery, simplified checkout and integrations with inventory, ERP and marketing tools.
Technology
The stack behind it
Chosen for reliability, speed and easy ownership by the client team.
- ShShopify
- WoWooCommerce
- MaMagento
- KlKlaviyo
- AlAlgolia
- GAGA4
- FiFigma
Implementation
14 weeks, four phases
Weekly demos kept the client team involved at every step.
- Weeks 1–3Discovery & UXAnalytics, testing, wireframes.
- Weeks 4–10Design & buildTheme, catalog, integrations.
- Weeks 11–12MigrationProducts, customers, redirects.
- Weeks 13–14Launch & CROGo-live and conversion tuning.
Results
More revenue from the same traffic
Zero Downtime in the first quarter after launch.
