CTR optimization from Search Console data
Tracking and attribution rebuilt so every marketing decision is based on numbers the team can trust.
- Client
- Publishing marketing team
- Industry
- Publishing
- Services
- Search Console
- Timeline
- 5 weeks
- Team
- 2 specialists
- +38%Clicks
- +22%Conversions recovered
- 1Source of truth
- <1 dayReporting lag
Challenge
Data nobody believed
Platforms disagreed, conversions went missing and budget decisions were made on gut feel.
Objectives
What we set out to achieve
Accurate, consented tracking and reporting that matches the bank account.
- 95%+Tracking accuracy
- 100%Key events covered
- WeeklyInsight reviews
Strategy
Measurement plan first
We agreed the questions the business needs answered, then designed events, conversions and dashboards around them.
Solution
Clean, durable tracking
A rebuilt GA4 property, server-side tagging, consent mode and Looker Studio dashboards fed by Search Console and ad platforms.
Technology
The stack behind it
Chosen for reliability, speed and easy ownership by the client team.
- GAGA4
- GoGoogle Tag Manager
- sGsGTM
- BiBigQuery
- LoLooker Studio
- SeSearch Console
Implementation
5 weeks, four phases
Weekly demos kept the client team involved at every step.
- Week 1AuditGaps, duplicates, consent.
- Weeks 2–3ImplementationEvents, server-side tagging.
- Week 4QAReconciliation against back-end data.
- Week 5DashboardsReporting and team training.
Results
Decisions based on facts
+38% Clicks, and budget now moves to the channels that actually drive revenue.
