Click-to-WhatsApp admissions campaign
Paid campaigns restructured around profit, not clicks  with creative and landing pages to match.
- Client
- Education brand
- Industry
- Education
- Services
- WhatsApp Ads
- Timeline
- 12 weeks
- Team
- 3 specialists
- +140%Enquiries
- -38%Cost per acquisition
- +60%Conversion volume
- 2xCreative tests per month
Challenge
Spend going up, returns going down
Campaigns had grown messy over years: overlapping audiences, broad keywords and creative that had stopped working.
Objectives
What we set out to achieve
Scale profitable spend while lowering the cost of every customer.
- -30%Target CPA
- +50%Conversions
- 100%Spend tracked to revenue
Strategy
Rebuild around intent and margin
We restructured accounts by intent and product margin, fixed conversion tracking and set up a steady creative testing rhythm.
Solution
Campaigns that learn every week
Clean account structure, value-based bidding, fresh creative and landing pages built to convert the traffic we pay for.
Technology
The stack behind it
Chosen for reliability, speed and easy ownership by the client team.
- GoGoogle Ads
- MeMeta Ads
- LiLinkedIn Ads
- GAGA4
- LoLooker Studio
- FiFigma
Implementation
12 weeks, four phases
Weekly demos kept the client team involved at every step.
- Weeks 1–2Audit & trackingAccount audit, conversion fixes.
- Weeks 3–4RestructureCampaigns, audiences, bidding.
- Weeks 5–8Creative testingNew ads and landing pages.
- Weeks 9–12ScaleBudget shifts to winners.
Results
Profitable growth
+140% Enquiries, with budget now scaling only where the numbers support it.
