Brand Identity
Full system.
VISUAL IDENTITY
A Visual Language People Recognize Instantly.
Color, typography, graphic elements, icons and imagery: the visual DNA that makes your brand unmistakable.
- Color
- Typography
- Graphics
- Iconography
Recognition
+
0
%
+
0
%
Recognition
THE CHALLENGE
Visuals That Don't Feel Like You?
Generic look
Visuals that look like stock.
Clashing colors
No set palette.
Random fonts
Different fonts everywhere.
No graphic language
Nothing that stands out.
Poor accessibility
Hard-to-read colors.
Hard to extend
No rules for new assets.
AA
Accessible palette
OUR SOLUTION
A Distinctive Visual Language
We design visual elements that adapt easily, stay accessible and get recognized at a glance.
- Accessible color palette
- Type system and hierarchy
- Graphic elements and patterns
- Custom icon set
WHAT'S INCLUDED
What's Included
Color Palette
Primary, secondary, accents.
Type System
Headings to captions.
Graphic Elements
Shapes and patterns.
Iconography
Your own icon set.
Photography Direction
Consistent imagery.
Motion Principles
How the brand moves.
BENEFITS
Why It Matters for Your Business
+
0
%
Recognition
AA
Accessibility
0
%
Consistency
0
–6 wks
Timeline
HOW IT WORKS
How It Works
01
Discover
Workshops and research.
02
Define
Strategy and direction.
03
Design
Concepts and refinement.
04
Deliver
Files, guidelines, rollout.
TOOLS & TECHNOLOGY
Technology & Tools
Design
Fi
Figma
Il
Illustrator
Ph
Photoshop
Collaboration
Fi
FigJam
Mi
Miro
No
Notion
USE CASES
Common Use Cases
Digital products
Consistent UI.
Marketing
Campaign visuals.
Packaging
Shelf presence.
Events
Signage and stages.
Social media
A feed people recognize.
Presentations
Polished decks.
INDUSTRIES
Industries We Help
HOW WE WORK
Our Delivery Process
01
Discover
Goals, users and limits.
02
Plan
Scope, roadmap and KPIs.
03
Deliver
Sprints with a demo every week.
04
Launch
QA and launch support.
05
Improve
Measure and improve.
CASE STUDY
A Real Project, Real Results
SaaS
Visual Identity
A bold visual language for a SaaS rebrand
“Our product, website and ads finally look like one company.”
+60%
Recognition
AA
A11y
80
Icons
FAQS
Frequently Asked Questions
Can’t find what you need? Our team is happy to help.
Still have questions?
Talk to a real person, not a bot.
Is visual identity different from brand identity?
It's part of it. Visual identity is the look within your wider brand identity.
Do you create icons?
Yes, fully custom sets.
Is the palette accessible?
Yes, WCAG-checked.
KEEP EXPLORING
Related Services
Let's Create Your Visual Language.
Start with a free brand discovery session. We’ll dig into your story and where your brand could go next.
- Free 30-min consultation
- Reply within 1 business day
- NDA on request
Talk to Arjun & the team
Usually replies in a few hours