Scaling a D2C fashion brand with a headless store

Challenge

Invisible where customers search

Slow pages, thin content and a confusing structure kept the site off page one — while competitors captured the demand.

Objectives

What we set out to achieve

Win the high-intent searches that lead to revenue.

• 2xOrganic traffic
• Top 3For priority keywords
• 90+Core Web Vitals score

Strategy

Foundation, then authority

We fixed crawlability and speed first, rebuilt architecture around search demand, then published content that answers buyers' questions better than anyone else.

Solution

A site search engines love

Technical fixes, structured data, topic clusters and internal linking — plus a monthly content and outreach engine.

Technology

The stack behind it

Chosen for reliability, speed and easy ownership by the client team.

• AhAhrefs
• ScScreaming Frog
• SeSearch Console
• GAGA4
• ScSchema.org
• LoLooker Studio

Implementation

6 months, four phases

Weekly demos kept the client team involved at every step.

1. Month 1Audit & fixesTechnical SEO and speed.
2. Month 2ArchitectureCategories, clusters, internal links.
3. Months 3–5Content & authorityArticles, landing pages, outreach.
4. Month 6OptimiseCTR, conversion and refresh.

Results

Growth that compounds

+180% Organic Traffic within six months — and rankings keep climbing as content matures.